Founded in 2017 by James Carter, Rowan Vale began with a simple purpose: to make quality pet essentials easier to discover, easier to order and more reliable to receive through a modern online shopping experience.

From the very beginning, Rowan Vale was built as a digital-first pet shop, focused on convenience, trust and thoughtful customer care. Every part of the brand has been shaped around making online pet shopping feel simple, secure and dependable — from carefully selected products to clear service standards and a smoother customer journey.

Over time, Rowan Vale has grown with a strong commitment to understanding what pet owners truly need: practical essentials, comforting accessories, grooming favourites and everyday care products for happier, healthier pets.

Today, Rowan Vale continues to serve customers across the UK with a carefully chosen range of pet products, reliable delivery options and customer support designed to make every order feel easy, reassuring and worthwhile.