Legal notice

Legal Notice

Effective Date: [09/04/2026]
Last Updated: [07/06/2026]

This Legal Notice applies to the Rowan Vale website and to your access to, browsing of, interaction with and use of our online store. It is intended to provide clear legal and commercial information about how this website is operated, how our terms and policies apply, and what customers should understand before using the website or placing an order.

Rowan Vale operates as an independent digital pet store, offering carefully selected products for pet care, grooming, hygiene, comfort, walking, feeding, play, home organisation and everyday pet routines. This website is designed to provide customers with a clear, professional and reliable online shopping experience.

By accessing this website, browsing our products, creating an account, adding products to your basket, placing an order, completing a purchase, contacting us, subscribing to communications or otherwise using any part of the website, you acknowledge that you have had the opportunity to read, understand and accept this Legal Notice and the applicable terms, conditions and policies published on the website.

Nothing in this Legal Notice is intended to exclude, restrict or limit any statutory rights you may have under applicable UK consumer law.

1. Legal Notice

This Legal Notice governs the access to and use of the Rowan Vale website, as well as the legal relationship between Rowan Vale and visitors, users, customers and consumers who interact with our digital store.

It should be read together with all applicable policies and documents published on our website, including where relevant:

  • Terms and Conditions;

  • Privacy Policy;

  • Cookie Policy;

  • Shipping Policy;

  • Returns and Refunds Policy;

  • Payment Policy;

  • Product Information Policy;

  • Acceptable Use terms;

  • any product-specific guidance;

  • any additional policy, notice or customer information page published on the website.

Where you place an order through Rowan Vale, the terms and policies in force at the time of purchase will generally apply to that order, unless a change is required by law or unless we notify you otherwise in a legally valid way.

This Legal Notice is intended to support transparency, customer understanding, fair trading and responsible use of our website. It does not replace any statutory rights that apply to consumers under UK law.

2. About This Website

This website is operated by Rowan Vale as an independent digital retail store.

Trading Name: Rowan Vale
Company Legal Name: [Company Legal Name]
Company Registration Number: [Company Registration Number]
Registered Office Address: [Registered Office Address]
Business Address: [Business Address]
Customer Support Email: [Customer Support Email]
Customer Support Telephone: [Customer Support Telephone]
VAT Number, if applicable: [VAT Number, if applicable]
Website URL: [Website URL]

Rowan Vale provides customers with access to product information, product pages, checkout functionality, customer support communications, order-related information and policy documents relating to online purchases.

We aim to operate this website in a professional, transparent and commercially responsible manner. Information provided on this website is intended to help customers make informed purchasing decisions before placing an order.

Customers should read all relevant product descriptions, delivery information, return conditions, cancellation information and applicable policies before completing a purchase.

3. Acceptance of Terms and Policies

By accessing, browsing or using the Rowan Vale website, you confirm that you accept this Legal Notice and agree to use the website in accordance with the terms, conditions and policies that apply to your use of the website.

By creating an account, adding products to your basket, submitting order information, completing checkout, making a payment or placing an order, you confirm that you have had the opportunity to review and understand the applicable terms and policies before completing your purchase.

This includes, where applicable:

  • product information;

  • pricing information;

  • payment information;

  • delivery information;

  • cancellation rights;

  • returns and refunds conditions;

  • privacy and data protection information;

  • cookie information;

  • website use rules;

  • customer responsibilities;

  • any product-specific warnings or guidance.

If you do not agree with this Legal Notice or with any applicable terms, conditions or policies, you should stop using the website and should not complete a purchase.

Your continued use of the website after updates to this Legal Notice or any applicable policy may indicate acceptance of the updated terms for future use of the website, subject to applicable law.

This section is intended to create clear customer understanding and does not remove or reduce any mandatory consumer rights that may apply under UK law.

4. Consumer Rights

Nothing in this Legal Notice, or in any Rowan Vale policy, is intended to exclude, restrict or limit any statutory rights that customers may have under applicable UK consumer law.

Customers purchasing goods online may have rights relating to:

  • satisfactory quality;

  • fitness for purpose;

  • products being as described;

  • clear pre-contract information;

  • cancellation rights where applicable;

  • remedies for faulty goods;

  • remedies for damaged goods;

  • remedies for incorrect goods;

  • remedies for goods not received;

  • fair and transparent trading;

  • protection against misleading information.

If any term in this Legal Notice conflicts with a mandatory consumer right, the mandatory legal right will take priority.

Customers should contact Rowan Vale if they believe an item is faulty, damaged, incorrect, incomplete, not as described, not delivered or otherwise affected by a legal consumer rights issue.

We aim to review customer concerns fairly, carefully and in accordance with applicable law and our published policies.

5. Product Information

Rowan Vale makes reasonable efforts to present product information clearly and accurately.

Product pages may include:

  • product names;

  • product descriptions;

  • product images;

  • prices;

  • size information;

  • colour information;

  • material information;

  • intended use;

  • suitability guidance;

  • product features;

  • care information;

  • safety guidance;

  • availability information;

  • delivery information where applicable.

Product images are provided to help customers understand the appearance and general use of an item. Images may include lifestyle settings, close-up views, examples of use or visual presentation for commercial clarity.

Colours may appear slightly different depending on screen settings, device display, lighting conditions, photography and other technical factors. Minor differences in shade, presentation, packaging, dimensions or appearance may occur, provided that such differences do not affect any statutory rights or materially misrepresent the product.

Customers should check all available product information before ordering, especially where size, material, compatibility, pet type, colour or intended use is important.

Because Rowan Vale sells pet products, customers should also consider whether a product is suitable for their pet’s size, species, age, behaviour, coat type, strength, chewing habits, sensitivity and routine.

Product information on the website is not veterinary advice and should not be treated as a substitute for advice from a qualified veterinary professional where health, safety, allergy, behavioural or medical concerns exist.

6. Pricing and Payment

Prices are displayed in pounds sterling (£), unless otherwise stated.

We aim to ensure that prices, delivery charges and applicable costs are displayed clearly before the customer completes a purchase.

Before placing an order, customers should review:

  • product price;

  • quantity selected;

  • delivery costs, where applicable;

  • discounts or promotional codes applied;

  • total order value;

  • payment method;

  • billing details;

  • delivery details.

Payment must be made using an accepted payment method shown during checkout. Customers must ensure they are authorised to use the payment method provided.

An order may be delayed, refused or cancelled where:

  • payment is not authorised;

  • payment is declined;

  • payment information is incomplete;

  • payment appears suspicious or fraudulent;

  • billing information is inconsistent;

  • customer information is incorrect;

  • an obvious pricing error has occurred;

  • a product is unavailable;

  • the order cannot be fulfilled for a legitimate reason.

Where an obvious pricing or technical error is identified before an order is accepted, Rowan Vale may contact the customer to correct the issue, cancel the affected order or offer an appropriate resolution.

We are not required to supply goods at an obvious incorrect price where the error could reasonably have been recognised as a mistake, subject to applicable law.

7. Orders and Contract Formation

When you place an order through the Rowan Vale website, you are making an offer to purchase the selected product or products in accordance with the applicable terms and policies.

After placing an order, you may receive an automatic confirmation acknowledging that your order request has been received. This automatic confirmation does not necessarily mean that the order has been finally accepted.

The contract between you and Rowan Vale will be formed when the order is accepted by us. Depending on our order process, acceptance may occur when we confirm processing, prepare the order, dispatch the order or otherwise confirm acceptance in accordance with our customer communications.

Rowan Vale may refuse or cancel an order where there is a legitimate reason, including but not limited to:

  • product unavailability;

  • obvious pricing error;

  • obvious product information error;

  • payment issue;

  • suspected fraud;

  • incorrect or incomplete customer details;

  • delivery address issue;

  • inability to deliver to the address provided;

  • misuse of the website;

  • breach of applicable terms;

  • legal or operational reason preventing fulfilment.

If an order is cancelled after payment has been taken, Rowan Vale will arrange an appropriate refund for the cancelled order or affected item, subject to applicable law and payment processing requirements.

Customers are responsible for ensuring that order details are correct before completing checkout.

8. Delivery and Shipping

Delivery information is provided through the website, checkout process, order communications and Shipping Policy.

Delivery estimates are provided to give customers a reasonable expectation of when an order may arrive. Unless a specific delivery date has been expressly agreed in writing, delivery timeframes should be treated as estimates rather than absolute guarantees.

Delivery may be affected by factors outside Rowan Vale’s reasonable control, including:

  • delivery network delays;

  • operational disruption;

  • seasonal demand;

  • bank holidays;

  • severe weather;

  • strikes or industrial action;

  • address verification;

  • incorrect or incomplete delivery information;

  • payment review;

  • technical interruption;

  • local access restrictions;

  • unexpected events.

Customers are responsible for providing a complete and accurate delivery address at checkout.

If an order is delayed, missing, returned or marked as delivered but not received, customers should contact Rowan Vale using the official customer support details provided on the website.

The full delivery process, delivery estimates, free delivery conditions, delayed order handling and customer responsibilities are explained in our Shipping Policy.

Nothing in this section affects statutory rights that may apply where goods are not delivered, delivered late, damaged in transit or otherwise supplied in breach of consumer law.

9. Returns, Refunds and Cancellation Rights

Customers may have cancellation, return and refund rights under applicable UK consumer law, particularly when purchasing online.

The full conditions for returns, refunds, cancellations, damaged goods, faulty products, incorrect items, missing orders and post-delivery issue reviews are explained in our Returns and Refunds Policy.

Where a customer has a legal right to cancel an online order, that right will be respected in accordance with applicable law.

Some products may be subject to lawful return restrictions, for example where goods are sealed for hygiene or health protection reasons and have been opened, where products are personalised, where products are perishable, or where another legal exception applies.

For pet products, hygiene and safety may be relevant when assessing whether an item can be returned after being used, worn, chewed, soiled, opened, handled by a pet or otherwise compromised. This does not remove statutory rights where an item is faulty, damaged, incorrect, not as described or otherwise covered by applicable consumer law.

Approved refunds will be processed in accordance with our published Returns and Refunds Policy and applicable law.

Nothing in this Legal Notice removes or reduces statutory rights relating to faulty goods, damaged goods, incorrect goods, goods not as described or cancellation rights where applicable.

10. Website Use

Users must use the Rowan Vale website lawfully, honestly and responsibly.

You must not:

  • use the website for fraudulent purposes;

  • attempt unauthorised access to any system, account, server or restricted area;

  • interfere with website functionality;

  • introduce malware, viruses, harmful code or disruptive software;

  • scrape, copy or extract website content without permission;

  • misuse promotional codes, offers or checkout functions;

  • provide false, misleading or incomplete information;

  • impersonate another person;

  • abuse returns, refunds, delivery claims or payment processes;

  • attempt to manipulate pricing, basket functions or order processing;

  • submit offensive, unlawful, defamatory, misleading or harmful content;

  • use the website in a way that may damage Rowan Vale, other customers or the operation of the website.

Rowan Vale may restrict, suspend or refuse access to the website where we reasonably believe that a user has breached this Legal Notice, violated applicable terms, engaged in fraud, misused the website or created a risk to customers, systems or business operations.

11. Intellectual Property

All content displayed on the Rowan Vale website is owned by Rowan Vale or used under appropriate rights or permissions.

This may include:

  • brand name;

  • logos;

  • product descriptions;

  • written content;

  • website design;

  • page layout;

  • product images;

  • lifestyle images;

  • graphics;

  • banners;

  • icons;

  • typography;

  • visual identity;

  • collection names;

  • product page content;

  • guides;

  • policy documents;

  • website structure;

  • marketing content.

Users may access and use website content only for personal browsing and shopping purposes.

You must not copy, reproduce, distribute, publish, modify, translate, scrape, sell, licence, commercially exploit or create derivative works from any website content without prior written permission from Rowan Vale.

Unauthorised use of intellectual property may result in action being taken to protect our rights.

12. Third-Party Links

The Rowan Vale website may contain links to external websites, tools or services.

These may include, where applicable:

  • payment processing services;

  • delivery tracking resources;

  • customer support tools;

  • social media pages;

  • analytics or performance tools;

  • communication tools;

  • other resources relevant to customer service or website functionality.

External websites and services may have their own terms, privacy policies, cookie notices and security practices.

Rowan Vale does not control third-party websites that are outside our own website and is not responsible for their content, accuracy, availability, privacy practices, security practices or policies, except where applicable law provides otherwise.

The inclusion of a third-party link does not necessarily imply endorsement of that third party or its content.

Customers should review the terms and privacy notices of any third-party website or service they choose to use.

13. Privacy and Data Protection

Rowan Vale processes personal information in accordance with its Privacy Policy and applicable UK data protection law.

Personal information may be used for purposes such as:

  • processing orders;

  • confirming payments;

  • arranging delivery;

  • providing customer support;

  • handling returns and refunds;

  • responding to enquiries;

  • preventing fraud;

  • protecting website security;

  • complying with legal obligations;

  • improving the customer experience;

  • sending marketing communications where permitted.

The Privacy Policy explains what personal information may be collected, why it may be used, the lawful bases for processing, how long information may be retained, when information may be shared, and what rights customers may have over their personal data.

Customers should read the Privacy Policy before submitting personal information through the website.

Nothing in this Legal Notice replaces the Privacy Policy.

14. Cookies and Tracking Technologies

The Rowan Vale website may use cookies and similar technologies.

These technologies may be used for:

  • essential website functionality;

  • basket and checkout functions;

  • account features;

  • website security;

  • fraud prevention;

  • customer preferences;

  • performance analysis;

  • website improvement;

  • marketing where permitted;

  • measuring customer interaction with the website.

Some cookies may be necessary for the website to function properly. Other cookies or tracking technologies may require consent, depending on their purpose and applicable law.

More information about cookies, tracking technologies, consent options and customer choices should be available in the Cookie Policy.

Customers may be able to adjust cookie preferences through website controls or browser settings. Disabling certain cookies may affect website functionality.

15. Limitation of Liability

Rowan Vale aims to operate its website and online store with reasonable care, skill and professionalism. However, to the maximum extent permitted by law, we are not responsible for losses arising from misuse of the website, misuse of products, customer-provided errors, unauthorised account use, failure to follow product guidance, use of unsuitable products for a pet, technical interruptions outside our reasonable control or events beyond our reasonable control.

To the maximum extent permitted by law, Rowan Vale will not be liable for:

  • indirect losses;

  • consequential losses;

  • loss of profit;

  • loss of business;

  • loss of opportunity;

  • loss of goodwill;

  • loss of data;

  • website interruption;

  • customer misuse of products;

  • failure to supervise pets where supervision is required;

  • damage caused after delivery;

  • losses that were not reasonably foreseeable.

Nothing in this Legal Notice excludes or limits liability for:

  • death or personal injury caused by negligence;

  • fraud or fraudulent misrepresentation;

  • breach of statutory consumer rights;

  • any liability that cannot be excluded or limited under applicable UK law.

If you are a consumer, nothing in this section affects your statutory rights.

16. No Professional Advice

Information on the Rowan Vale website is provided for general product, shopping and everyday pet care information only.

Website content does not constitute:

  • veterinary advice;

  • medical advice;

  • legal advice;

  • professional safety advice;

  • behavioural treatment advice;

  • clinical guidance;

  • specialist animal care advice.

Customers remain responsible for choosing products suitable for their pets and using them responsibly.

If your pet has a health condition, injury, allergy, skin concern, behavioural issue, severe anxiety, mobility issue, chewing risk, sensitivity, pain, discomfort or any other safety concern, you should consult a qualified veterinary professional or appropriate specialist before using a product.

Nothing on the website should be relied upon as a substitute for professional advice where such advice is appropriate.

17. Accuracy and Updates

Rowan Vale aims to keep website information accurate, clear and up to date.

However, information on the website may occasionally need to be corrected, updated or changed. This may include:

  • product descriptions;

  • images;

  • prices;

  • availability;

  • delivery information;

  • policy wording;

  • legal notices;

  • promotional information;

  • technical features;

  • website content.

We may update, amend, correct or remove website information where necessary.

The latest version of this Legal Notice published on the website will apply from the date indicated above, subject to applicable law and without affecting rights already acquired by consumers under completed orders.

Customers should review this Legal Notice and applicable policies periodically, especially before placing an order.

18. Force Majeure

Rowan Vale will not be responsible for delay or failure to perform obligations where that delay or failure results from events outside our reasonable control, except where applicable law provides otherwise.

Such events may include:

  • delivery network disruption;

  • severe weather;

  • strikes or labour disputes;

  • technical failures;

  • internet interruption;

  • payment provider disruption;

  • power failure;

  • transport disruption;

  • public emergencies;

  • acts of government;

  • legal or regulatory changes;

  • natural disasters;

  • pandemics or public health restrictions;

  • security incidents;

  • operational disruption outside reasonable control;

  • other unforeseeable or unavoidable circumstances.

Where such an event affects an order or service, Rowan Vale will take reasonable steps to manage the issue and communicate with affected customers where appropriate.

This section does not remove consumer rights that apply under UK law.

19. Governing Law and Jurisdiction

This Legal Notice and your use of the Rowan Vale website are governed by the laws of England and Wales, unless mandatory consumer protection rules require otherwise.

If you are a consumer living in England or Wales, you may bring legal proceedings in the courts of England and Wales.

If you are a consumer living in Scotland or Northern Ireland, you may also have the right to bring proceedings in the courts of the country in which you live.

Nothing in this section removes or limits any mandatory consumer rights or protections that apply to you under the law of the country or region in which you live.

If you access the website from outside the United Kingdom, you are responsible for ensuring that your use of the website is lawful in your location. Any mandatory consumer protections that cannot lawfully be excluded will continue to apply where relevant.

20. Contact Information

For questions about this Legal Notice, our policies, an order, a product, delivery, returns, refunds, privacy or website use, please contact Rowan Vale using the details below:

Trading Name: Rowan Vale
Company Legal Name: [Company Legal Name]
Customer Support Email: [Customer Support Email]
Customer Support Telephone: [Customer Support Telephone]
Business Address: [Business Address]
Website URL: [Website URL]

When contacting us about an order, please include:

  • full name;

  • order number;

  • email address used for the order;

  • delivery postcode;

  • product name;

  • clear description of the enquiry;

  • photographs or evidence where relevant.

Providing complete and accurate information helps us respond more efficiently.

21. Final Consumer Acknowledgement

By continuing to access, browse or use the Rowan Vale website, you confirm that you have had the opportunity to read, understand and accept this Legal Notice and the applicable terms, conditions, policies and notices published on the website.

By placing an order or completing a purchase, you confirm that you have had the opportunity to review the relevant product information, pricing information, delivery information, cancellation information, returns and refunds information, privacy information and applicable terms before submitting your order.

If you do not agree with this Legal Notice or any applicable policy, you should stop using the website and should not complete a purchase.

Nothing in this Legal Notice excludes, restricts or limits any statutory rights you may have under applicable UK consumer law.